If you have made chocolate chip cookies from scratch, you can appreciate how many ingredients it takes to make them successfully. Just one forgotten ingredient, or too little or too much of something and the delicious treat will fail to delight.

Twilio has perfected the recipe for the open telephony API platform and investors, developers and customers alike have taken notice.  An announcement broke yesterday in TechCrunch that Twilio closed their first round of funding (amount unknown) led by Founders Fund and Mitchell Kapor. The cash infusion will be used for sales and marketing and infrastructure services. In addition to TechCrunch, posts appeared on GigaOm and TelephonyOnline and included details about Twilio’s new customers including Cheetos, Earth911, Tumblr and Sony Music.

It gives us a warm, fuzzy feeling to know that investors and customers are excited about Twilio. If you can stomach the cookie recipe analogy again, I will suggest that ShoutNow is a cookie and Twilio is a special ingredient (I’m thinking baking powder) that you can’t taste, smell or see, but if forgotten the cookie would be inedible. Twilio is that necessary ingredient that makes ShoutNow tasty.

ShoutNow users don’t always know what kind of technology is delivering their shout instantly to 30 or 500 or 8,000 phone numbers and that is okay. We want to make sure users don’t even think to ask and Twilio is ensuring that will always be the case.

Congratulations, Twilio! Keep it up!

-ShoutNow

Bonus: Delicious Chocolate Chip Cookie Recipe